OUR SERVICES

Dedicated to analyzing your online presence.

GA4 Audit

Ensure your Google Analytics 4 setup is optimized for accurate data tracking, actionable insights, and business growth.

    • Are you tracking your subdomains correctly?

    • Is your data retention set to 14 months?

    • Are you excluding unwanted referrers?

    • Do you have lots of ‘Unassigned’ traffic?

    • Are your KPIs tracking accurately?

    • Audit of GA4 set up and implementation of recommendations

    • Event Plan with details of what will be measured on site and how it will be tracked

    • Implementation of Event Plan

    • Track the events you want to see

    • Trust that your data is tracking accurately

Marketing Tracking

We work with you and your team to begin tracking the metrics you need to see in order to make decisions for your website, marketing, and overall business.

    • Are you running ads on LinkedIn, Meta, or other platforms?

    • Do you want to update your conversion pixels quickly and accurately?

    • Do you want to set up CAPI for your conversions?

    • Marketing base tags and conversion tags set up via GTM

    • Trust that your Marketing pixels are set up correctly

    • Your Marketing conversions and GA4 conversions will be tracking the same event in the same way

Reporting

From your monthly content meetings to your quarterly C-level reviews, we can customize dashboards to surface the data clearly, and help communicate the story from the data.

    • GA4 Dashboard

    • Google Ads Dashboard

    • Custom Dashboards

    • Dashboards for other platforms available depending on connections

    • Easy to read reports

    • Reports customized for the audience reading them

    • Reports customized for your business

    • Data you can read and gain insights from

    • Leverage insights from the reports to make business decisions

GA4 Crash Course

GA4 training sessions specific to your or your team's needs. We'll walk through the things you need to know to make GA4 work for you.

    • Can’t find that report you used to look at in UA?

    • Lost on why the data is looking different in GA4

    • Unable to get the data looking exactly how you’d like to get the answer you need?

    • 2 to 3 90 minute sessions with Tess reviewing GA4

      • How is it different from UA

      • The new metrics

      • The foundation of GA4

      • Your personal questions

    • Feel empowered to utilize GA4 to pull the data you need to see

Why The Business Bear

Someone who understands your needs and pulls from a repertoire of Analytics knowledge to apply the right solution for you

Someone who speaks marketing and web dev–connects where marketing and business meet web development

Someone whose goal is to share the analytics knowledge you need to feel empowered to speak to the data and make decisions

Our Process

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Our Process 〰️

Step 1 - Meet

Meet with you to understand your business needs, goals, and hurdles. Discuss and agree on a plan to move forward that fits your business.

Step 2 - Strategy

Business Bear works on a draft based on our discussion and presents it to the team with thoughts and findings. The team reviews and gives feedback together to finalize a strategy.

Step 3 - Implementation

Business Bear implements the strategy plan and presents for the team. Additional ideas and future plans can be discussed

Get In Touch

Start today with The Business Bear. Fill out the contact form and we’ll get back to you within 24-hours.